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At Burnside Rugs, we care about our customer’s privacy. Below, you will find a copy of our full privacy policy detailing how we collect, store and use your data. If you have any questions about your privacy which aren’t mentioned in the following policy, you can get in touch with our friendly team.

  1. What is Burnside Rugs?

James Burnside Oriental, Persian Rugs – which we will refer to as ‘Burnside Rugs’ in this document – is a business registered in England.

This website, is owned and operated by Burnside Rugs.

For simplicity throughout this policy, “us” and “we” refers to Burnside Rugs.

  1. The legal bases we follow

There are a number of reasons companies may collect and process personal data. The reasons we may collect personal data, as set out by data protection laws, includes:

Your consent – In certain situations, we will ask for your consent to collect and process your personal data. When we are gathering your personal data, we will make it clear which data we require relating to a specific service.

Contractual Obligations – Occasionally, we may need your personal data to comply with our contractual obligations. For example, when you purchase one of our products, we will need to collect your name and delivery details to pass on to the courier. 

Legitimate interest – In some situations, we may need your personal data for our own legitimate interests that are reasonably expected as part of the running of the business. For example, your purchase history may be used to send you personalised offers. 

We may also combine our customer’s purchase history to identify potential trends which lead to the development of new products. 

Legal compliance – We may need to supply personal data in accordance with the law. For example, if fraud or criminal activity relating to Burnside Rugs, we can pass on the details of people involved to law enforcement. 

  1. When we collect personal data 
  1. The types of data collected
  1. How and why do we collect data

We collect data to allow us to provide the optimal customer experience. Data privacy laws allow us to do this as part of understanding our customers.

This website uses cookies to gather information about our website visitors. Cookies are small files that are stored on your computer when you visit a website. They do not compromise the security of your computer; they instead help us to optimise the customer experience.

  1. How we protect personal data

The privacy and security of our customers is of the utmost importance to us. Therefore, we take necessary precautions to keep it fully secure.

All areas of our website are secured via Secure Socket Layers (SSL). This displays as https:// in your web browser.

Our systems are frequently monitored for potential vulnerabilities and cyber-attacks. Regular checks are carried out to guarantee a maximum level of security.

All personal data is password protected. Sensitive data such as credit or debit card information, is tokenised and secured to keep it protected.

  1. How long do we keep personal data?

We only retain personal data for as long as we need to for the purpose it was collected.

When the retention period ends, all data will either be completely erased from our system or made anonymous for future use. 

  1. Who is your personal data shared with?

We may supply your personal data with selected third parties. These include couriers, complaint handlers and installers visiting your home. 

  1. Your personal data rights

By law, you have the right to request:

To access your information, send a written request to Data Protection, Burnside Rugs, 9 Castle Courtyard, Knaresborough. HG5 8AL. Alternatively, you can email us at

  1. How to contact the regulator

If you feel your data hasn’t been correctly handled, or you are unhappy with the response we have provided, you have the right to make a complaint with the Information Commissioner’s Office. 

You can visit the regulator’s website at or give them a call on 0303 123 1113.